Campus Fund
Prepared 29 Jul 2026 Re 6-month channel & content growth plan + university activation Entities Campus Fund · Richa (Founder) · Campus Fund Team

Filled in from your uploaded plan — the POV below, the double-down and kill lists, and the ownership grid are all your calls, tidied up for grammar and structure. Everything stays click-to-edit, so overwrite anything that reads wrong.

1 · Channel & content strategy — POV

One page: what wins deal flow, what wins LP mindshare, what wins other-VC mindshare, and which entity carries each job.

2 · Double-down / Kill

What gets more resourcing next quarter, and what stops entirely — not just what's added. Each item is tagged to a channel (or Overall) so it's clear where the call applies.

Double down

    Kill

      3 · Entity × channel ownership

      Who owns each channel, and at what cadence. Leave a cell blank if an entity doesn't run that channel. Entity names on the left are editable; channel names stay fixed since the calendar keys off them.

      EntityLinkedInInstagramTwitter/XYouTubeSubstackEmail
      Calendar 1 Aug – 31 Oct 2026 filled · runs Jul 2026 – Jul 2028

      Seeded from your own weekly grid. Aug–Oct 2026 are filled; the calendar runs through Jul 2028 so you can plan past the quarter. Every entry is editable from its day.

      Campus Fund Richa (Founder) Campus Fund Team IN·LinkedIn  IG·Instagram  X·Twitter  YT·YouTube  SC·Substack  EM·Email   🎥Video  📝Text
      How this calendar was built (and what I had to assume)
      Seeded directly from the weekly grid in your plan. Nothing is final — every entry is editable or deletable from its day. Range: Jul 2026 – Jul 2028. Aug, Sep and Oct 2026 are filled; everything after is open and empty. THE WEEKLY GRID (yours, unchanged): YouTube — Tue: Weekly Pitch Battle · Fri: Richa with Founders · Sun: Live from Campus Instagram — Mon: "What are you building?" · Wed: Meet Our Fellow · Fri: Portfolio update · Sun: Campus Fund team week Substack + Email — Wed: Campus Fund Newsletter · Sat: Founder Newsletter (same content, both channels) LinkedIn + Twitter/X — Mon: Sector theory · Wed: How we choose a founder · Fri: Portfolio update (X runs the short cut) Monthly bonus — first Sunday: "Campus Fund in Your Campus" compilation THE THREE REPURPOSING CHAINS: YouTube long-form → 1-minute Instagram cuts Email newsletter → Substack post LinkedIn post → short X thread Anything tagged as a cut should be produced from the source piece, not written fresh. WHAT I ASSUMED — please correct any of these: 1. Entity ownership. Your grid is channel-by-day and doesn't say who owns each slot, so I assigned them: Richa takes "Richa with Founders", the Founder Newsletter, "What are you building?", and "How we choose a founder" (all founder-voice). Campus Fund takes everything else. 2. The Team entity now has no slots of its own — that's your kill ("drop content for Campus Fund Team alone") made literal. The Sunday Instagram "team week" post sits under Campus Fund. Flip it to Team from the day view if you'd rather keep it visible as its own stream. 3. Twitter/X is now Mon/Wed/Fri mirroring LinkedIn. This replaces the earlier "X posts daily" rule — your plan supersedes it. Say the word if you still want X daily on top of this. 4. Your note says "2 videos a week, 8 min each", but the grid has three YouTube slots (Pitch Battle, Richa with Founders, Live from Campus). I seeded all three. The two scripted 8-minute shows are Richa with Founders and Live from Campus; Pitch Battle is seeded without a fixed length. 5. The monthly bonus compilation sits on the first Sunday, in addition to that day's Live from Campus — not instead of it. 6. Format defaults: YouTube and Instagram are Video; LinkedIn, X, Substack and Email are Text. Editable per entry. Goal tags map to your three growth targets — Deal Flow, LP Mindshare, VC Mindshare — plus Brand/Culture for community- and talent-facing posts. Format: every entry is tagged Video 🎥 or Text 📝. Default assignment — YouTube and Instagram are Video, everything else (LinkedIn, Twitter/X, Substack, Email) is Text — but it's editable per-entry from its day, so override any specific post as needed.

      Part 2 — a 12-month plan for activating universities outside India and running the fellowship there. Read this as a draft, not your words: your uploaded plan covers content strategy only, so this section is written to fit its logic rather than transcribe it. It hangs off the one idea already in your grid — that Live from Campus and the ambassador onboarding series are themselves the recruiting engine. Overwrite freely.

      12-month plan — overview / POV

      One page: how you'd sequence university activation and stand up the fellowship program over 12 months, covering both objectives below.

      Objective 1 — Applications from new-university founders

      How founders and startups at universities outside India end up applying to Campus Fund.

      Objective 2 — Fellow recruitment & onboarding

      How you find, recruit, and onboard fellows at each university who help source and evaluate deals.

      Month-by-month milestones

      Aug 2026 – Jul 2027. Click a row to add key activities — launches, fellow cohorts, campus visits, application deadlines.

      MonthKey activities / milestones

      Shared with everyone who opens this tool. Post an announcement — a goal, a deadline, an update — and anyone visiting can reply underneath with a suggestion for it, tagged to a specific channel or left as Overall.

      Announcements

      Post below — e.g. "Need 100 inbound applications in the next 15 days." Each one stays in the feed with its own thread of suggestions underneath; nothing gets overwritten.